Privacy and Cookies Policy

This Privacy Policy explains the terms under which HERMÍNIO MANUEL PINTO, Unipessoal Lda. based in mainland Portugal, owner and administrator of the website and the pic.cell brand, uses and processes the data and information of its visitors and/or Customers. The rules for collecting, using and processing data and information are in accordance with national legislation and the Personal Data Protection Regulation 2016/679 of the European Parliament and of the Council of April 27, 2016. This Privacy Policy shall come into force on 02.10.2023, the date on which the site is now accessible to all Internet users.

Identification of the Data Controller

Hermínio Manuel Pinto, Unipessoal, Lda., with registered offices at Avenida Combatentes da Grande Guerra, nr 394, 4450-639 Leça da Palmeira, Portugal, holder of the single legal person number 516186019, registered at the Porto Commercial Registry Office.

HERMÍNIO MANUEL PINTO, Unipessoal Lda. owner of the registered trademark pic.cell, takes care of the privacy and protection of the personal data of its Users and Customers and is responsible for the website (hereinafter referred to as the “Site”).

You can find out more about your rights and/or exercise them by contacting us below:



How we collect your personal data

pic.cell collects the personal data of its Users and Customers in the following ways:

Voluntary completion of the Customer account creation form, by the holder of the personal data, through the Site and/or the App;

Spontaneous contact by the Customer with pic.cell via e-mail for contractual purposes;

Personal data subject to processing

Firstly, we only collect, record and store the personal data provided to us by Clients when creating their personal account, in order to be able to execute the contracts entered into with them.

To this end, we collect, record and store the following data:

– Full Name;

– Tax number;

– Billing address;

– Product delivery address;

– Credit card payment details (if the Customer chooses this payment method);

– Telephone contact;

– E-mail address;

For what purposes your personal data may be used

In addition to the execution of contracts, Customers’ personal data is processed for:

– Maintaining communication between pic.cell and its Customers;

– To provide information and content of interest to its Clients;

– Improve the functioning of the site, including content management and prioritization.

IMPORTANT: We do not transfer the personal data provided to us by our Users to third parties, for any purpose whatsoever.


What are “Cookies”?
Cookies are text files sent by the sites you visit and stored on your computer. The information provided increases the efficiency of the sites, making it easier for users to access the information they are looking for, eliminating the need to enter the same information over and over again. Cookies are not used to collect personal information, they only identify the computer used.

Which cookies do we collect and store?

– Session identification;

– User screen resolution;

– Google Analytics

How we keep your personal data safe

Our systems have a variety of security measures, including advanced encryption and authentication tools, to help protect and maintain the security, integrity and availability of your personal data.

Data retention period

We keep your personal data from the moment you fill in the registration form to create a Customer account, until you ask us to delete it, or until you ask us to cancel your registration as a User, with the exception of data collected for contractual reasons and to comply with legal obligations.

Data Breach

pic.cell is not responsible for the content accessed through any hyperlink that leads the User to navigate outside the domain.

pic.cell stores customer data on the servers of a third-party service provider that guarantees a high level of data protection. This entity does not have access to the data stored there.

Any breach or attempted breach of the pic.cell database will be duly reported to the National Data Protection Commission within 72 (seventy-two) days and will lead to the criminal and civil liability of the Agent(s) concerned for the damage caused.

How you can change or withdraw your consent

You can revoke your consent to pic.cell sending you newsletters and promotional offers via our website at any time.
If you withdraw your consent, you will no longer be contacted or receive communications for the purposes described in this Privacy Policy.

Please use the email to contact us if you wish to revoke your consent.

Account closure

The exercise of your rights is very important to us. To cancel your account, go to your customer area on the Site and click on the Delete Account link where you will find more information on how to proceed with the closure.

Rights of the data subject

Users of the Site enjoy the following rights, which are expressly enshrined in the Personal Data Protection Regulation 2016/679:

Right to Information – at the time of collection or processing, the holder of the personal data has the right to be informed of the purpose of the processing, the person responsible for processing the data, the entities to which their data may be communicated, the conditions for access and rectification, and which mandatory and optional data will be collected.

Right of Access – the holder of personal data has the right to access it, without restrictions or delays, as well as to know what information is available about the origin of the data, the purposes for which it is processed and its communication to third parties.

Right to erasure – the data subject has the right to request that their data ceases to be processed, is erased and deleted, under certain conditions, in the event of:

are no longer needed for the purpose for which they were collected;

the data subjects withdraw their consent or object to the processing of their data;

if the processing of the data does not comply with legal provisions.

Right to restriction of processing – the data subject has the right to have their data limited to what is essential for the purpose of processing.

Right to data portability (data transfer) – the data subject has the right to receive their data, or to request that it be transferred to another entity that will become the new controller of their personal data (only if technically possible).

Right of Opposition – the data subject has the right to object, at his/her request and free of charge, to the processing of his/her personal data for the purposes of direct marketing or any other form of prospecting and to his/her personal data being communicated to third parties, unless otherwise provided by law.

Right to be informed of a data breach – the data subject has the right to be informed if there is a security breach that compromises their personal data.

Right to complain to the supervisory authority – the holder of personal data has the right to complain not only to the company’s personal data controller, but also to the supervisory authority, the National Data Protection Commission.

If you have any questions regarding our use of your personal data, you can contact us at the following e-mail address

Subject to certain conditions, you may have the right to ask us to:

we provide you with additional information about our use of your personal data;

we will provide you with a copy of the personal data you have given us;

we provide the personal data you have given us to another controller;

update any inaccuracies in the personal data we hold;

that we delete personal data whose use is no longer legitimate;

we limit the way we use your personal data until the complaint has been investigated.

Their exercise of these rights is subject to certain exceptions designed to safeguard the public interest (crime prevention or detection).

If you exercise any of these rights, we will analyze your request and hopefully respond within one (1) month.

Changes to this privacy policy

This Privacy Policy shall enter into force on 02.10.2023, the date on which the site became accessible to the general public, and shall remain in force, except for any changes to its provisions in the future, which shall enter into force immediately after being published on this page.

We reserve the right to update or change our Privacy Policy at any time and advise you to check this Privacy Policy regularly.

If we make any material changes to this Privacy Policy, we will notify you alternatively via the e-mail address you have provided to us, or by placing a prominent notice on our website.