With the aim of bringing together two distinct and appealing areas, two researchers, Inês Loureiro and Marisa Pereira, created the brand pic.cell. For pic.cell, their objective was to develop something innovative related to scientific research and that would allow the dissemination and closer approach of science to the general public. Hence, the idea of using microscopy images obtained in the laboratory for textile printing came up.

The pieces from pic.cell are conceived and developed based on microscopic images from various research areas, obtained in Portuguese laboratories. In each collection, the images are stylized to create attractive patterns, they are printed and subsequently used in different pieces, such as scarves, foulards, bracelets, necklaces, beach bags, beach towels, and kimonos. New arrivals appear in every collection.